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Our Story

Pride N Joy Grooming is the passion project of husband and wife team, Danny and Kelly. It is a business 3 years in the making, which is the bulk of the time we've been married! It all started like this...


Once upon a time, in a land of sunshine and perfect weather known as Southern California, a couple named Danny and Kelly got married and were enjoying life as blissful newlyweds. Danny and Kelly had moved to Chula Vista to be close to Kelly's parents, who were planning to retire soon. With all the big changes happening in their lives, the idea of starting a business that celebrated their love for dogs just seemed like the next natural step.


It was the perfect fit. After all, Kelly was such a dog lover that on their second Valentine's Day as a married couple, Danny had given her a puppy! It was the best Valentine's gift as far as Kelly was concerned, since she had always had dogs all her life and was missing her beloved Maltese who had recently passed from old age. For his part, Danny loved having a puppy that he and Kelly could take care of together.

They dove into the idea of a grooming shop with joy and gusto. From San Diego to La Jolla to Chula Vista, they searched for just the right place in which they could serve and grow. In the end, Chula Vista was the perfect fit: a vibrant, growing city that still kept the charm of a small community, with lots of fellow dog lovers! 


There was, however, a sinister force gathering on the horizon. A world-wide pandemic that delayed all their plans and left the whole world reeling. What did Danny and Kelly do? Did they give up? Did they decide to move on? No! They took that time to study and learn more about dogs, to get certified, and to get to know other groomers and dog lovers. Fast forward to the present... 

We are so very excited to finally open our doors to our human and canine neighbors in Chula Vista! As pet parents, we are committed to providing our community's beloved pets with the best care possible. Our vision is three fold:

1. Enhance the bond and relationship between pet parents and their dogs by supporting the pet parents with products and services that make dog parenting as stress-free and enjoyable as possible.

2. Help create a healthy dog lifestyle that focuses on the well-being of the dog both inside and out, starting from nutrition and grooming, all the way to play time.

3. Work with responsible partners and brands that truly care about the dogs, the pet parents, and the planet.

With these ideas in mind, we offer grooming services that use premium, organic and vegan products, made in USA. We select foods and treats that are made in USA with quality ingredients. Our toys and accessories are chosen from companies that have community outreach, are B certified, and/or are environmentally friendly.

We will always put the health and safety of your beloved four-legged family members first, by providing professional grooming services and top-notch products that we would give our own fur babies. We are looking forward to meeting everyone, so stop by and say hi!!

Pride N Joy Grooming

Danny & Kelly

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